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The Proton Persona is a car manufactured by Malaysian national carmaker Proton since August 2007 and is the successor to the Proton Wira.
The Proton Persona is essentially a saloon based on the Gen-2 hatchback introduced in 2004, and inherits the Persona name from rebadged Wiras sold in certain countries. It addresses several main flaws of the Gen-2, although the Gen-2 itself remains in sale.
The most noticeable difference of the Persona from the Gen-2 is the a separate, larger boot, making it better suited to the local market, as Malaysians prefer saloons (an obvious fact overlooked by Proton's former management).[citation needed] More importantly, the roofline slopes less, addressing the many complaints on the lack of rear headroom.
The interior was redesigned to incorporate a glovebox at the dashboard, an accessory that was not available in the Gen-2. The obtrusive analog clock present in the Gen-2's dashboard has also been replaced by a digital one that now resides in the digital display on the instrument panel. In addition, the door trims and panels were modified to feature more ergonomic window switches and door handles, and the pseudo-racing seats were replaced by more conventional and comfortable ones. Fit and finish is noticeably improved a lot and so are the suspension setting as well because it is tuned more to comfort.
The 1.6 litre Campro engine in the Persona is the same 86 kW (115 hp) unit used in other Proton models but with an improved cast aluminium oil pan design that reduces the chances of damage. A transmission control unit re-calibration on models with automatic transmissions reduces the hunting of gears and improves gear changes in an attempt to mask the dip in the torque curve in the lower and middle rev ranges. It has been announced that in early 2008 the Persona will be equipped with new Campro engines that incorporate a new variable-geometry intake manifold module (Campro IAFM engine) which improves low-end torque and high-rev breathing
With a more attractive price tag that ranges from RM44,999 to RM55,800 (about RM10,000 cheaper than the equivalent Gen-2), demand of the Persona continues to outstrip supply. Over 2,000 pre-launch bookings were made.[1] Within two weeks after launch, the figure increased to 11,000 bookings. Demand hit close to 19,000 bookings barely 2 weeks later. Originally intending to produce Personas at a rate of 4,000 cars per month, Proton has pledged to ramp up the production to 8,000 units per month to meet the unforeseen demand.
The Proton Persona is essentially a saloon based on the Gen-2 hatchback introduced in 2004, and inherits the Persona name from rebadged Wiras sold in certain countries. It addresses several main flaws of the Gen-2, although the Gen-2 itself remains in sale.
The most noticeable difference of the Persona from the Gen-2 is the a separate, larger boot, making it better suited to the local market, as Malaysians prefer saloons (an obvious fact overlooked by Proton's former management).[citation needed] More importantly, the roofline slopes less, addressing the many complaints on the lack of rear headroom.
The interior was redesigned to incorporate a glovebox at the dashboard, an accessory that was not available in the Gen-2. The obtrusive analog clock present in the Gen-2's dashboard has also been replaced by a digital one that now resides in the digital display on the instrument panel. In addition, the door trims and panels were modified to feature more ergonomic window switches and door handles, and the pseudo-racing seats were replaced by more conventional and comfortable ones. Fit and finish is noticeably improved a lot and so are the suspension setting as well because it is tuned more to comfort.
The 1.6 litre Campro engine in the Persona is the same 86 kW (115 hp) unit used in other Proton models but with an improved cast aluminium oil pan design that reduces the chances of damage. A transmission control unit re-calibration on models with automatic transmissions reduces the hunting of gears and improves gear changes in an attempt to mask the dip in the torque curve in the lower and middle rev ranges. It has been announced that in early 2008 the Persona will be equipped with new Campro engines that incorporate a new variable-geometry intake manifold module (Campro IAFM engine) which improves low-end torque and high-rev breathing
With a more attractive price tag that ranges from RM44,999 to RM55,800 (about RM10,000 cheaper than the equivalent Gen-2), demand of the Persona continues to outstrip supply. Over 2,000 pre-launch bookings were made.[1] Within two weeks after launch, the figure increased to 11,000 bookings. Demand hit close to 19,000 bookings barely 2 weeks later. Originally intending to produce Personas at a rate of 4,000 cars per month, Proton has pledged to ramp up the production to 8,000 units per month to meet the unforeseen demand.
Posted in: Proton Edar
